ISFSI Staff

Our Team

Leigh Hubbard

Executive Director

Leigh Hubbard is the President/CEO of TradeUp, an association consulting and management firm in Virginia.  Leigh uses her leadership skills to facilitate strategic planning, management of board functions, operating procedures, administration, educational programming, development of policies and procedures, fundraising, public relations and financial analysis and budgeting.  

Leigh bases her success in organizational leadership on being a big-picture, goal-oriented strategist.  She is passionate about understanding organizational challenges and customizing her responses to member relations and board development. She brings a business planning perspective to association product and program development.

Her personal mission is to advance the art of developing strong teams established on accountability, dedication, professionalism, teamwork and adaptability.  To exhibit leadership skills that are resourceful, focused and consistent; that build lasting, trustworthy relationships with employees, stakeholders and community leaders.  Leigh maintains a healthy sense of humor and positive disposition while ensuring a visionary perspective for the organization, and always leads with integrity and an ethical fiber that is honest and forthright.  

Currently Leigh serves as the Executive Director of the International Society of Fire Service Instructors in Centreville, VA.  Her executive leadership of the Society has included remarkable strides in membership recruitment and retention and the successful launch of multiple international programs including the Live Fire Instructor credential, the development and oversight of the Principles of Modern Fire Attack initiative, and the Training Officer Credential Designation.

Ashley Bryant

Program Manager of Training & Education

Ashley Bryant has been involved in the fire service for more than 15 years, first joining her local fire department as an EMT. Over the past decade, she has served in a variety of administrative roles, reinforcing her immense passion for the field.

Since 2024, Ashley has been proud to be part of TradeUp Association Consulting & Management, where she supports the training operations of FireNuggets, Inc., a nationwide 501(c)(3) firefighter training organization, and fulfills the position of Program Manager of Training & Education for the International Society of Fire Service Instructors. Ashley also humbly serves as a conference coordinator for Firemanship Conference in Aurora, Illinois. 

Ashley feels lucky to work alongside firefighters and training organizations across the country that are committed to quality education, professional development, and keeping training at the forefront of The Mission.

Jenna Williams

Director of Operations

Director of Operations
International Society of Fire Service Instructors
Centreville, VA

800-435-0005 ext. 55

Erin McGruder

Director of Training & Education